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Engaging with primary care colleagues in Nottingham

Engaging primary care workforce’s to understand their experience of Public-Facing Digital Services (PFDS) in their day-to-day roles


In Nottingham and Nottinghamshire, the Digital Transformation Team sought to further develop their digital strategy by engaging with primary care colleagues. However, due to the winter pressures on the primary care teams, an effective and efficient engagement strategy was needed.


The team partnered with Healthwave to provide an effective solution that would allow primary care staff to share feedback quickly and easily.

Healthwave used numerous channels of engagement including clinical and non-clinical meetings, social media, traditional interviews, and the Healthwave platform, which allowed participants to provide feedback using video, text and audio at a time that suited them.

This multi-targeted approach was successful, engaging with over 450 staff to provide insights in just 8 weeks. These insights will be used to shape the future of public facing digital services in Nottingham and Nottinghamshire.

In addition, the insights gathered will be disseminated back into the staff community via a half-day workshop. This workshop will provide primary care staff with the opportunity to learn more about the engagement and feedback process and how it will shape the future of public facing digital services.

“To support commissioning decisions and strategy, Healthwave has led a number of patient-orientated evaluations in Nottingham. In this mix, it is essential to include the voice of staff working at the coal face to get a balanced picture of what is happening.We worked with Digital Notts to deliver an engagement and feedback exercise for primary care staff in over 15 different roles, from GPs, Nurses, Practice Managers and other clinical staff. Our goal was to listen to NHS employees and capture their experience feeding it back to the Digital Notts; using a mixture of surveys, interviews and focus groups, we engaged over 450 people at PCN and ICS-level.To ensure our findings will be disseminated back into the staff community, we will be turning them into a half-day workshop for all primary care staff in early 2023.”
Dr John Tredinnick-Rowe, Research Lead, Healthwave